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Brand · Templates
Four organizations, four systems.
A brand is only useful if the team can use it on a Tuesday without calling the designer. I build systems that hold up across websites, slides, social posts and print.
Systems I have built
01
Science to the Station
A web design system for an 87-page site, plus social, slide and email templates that match it.
02
Science Alliance
Brand strategy and templates for the parent nonprofit, so every program reads as part of one organization.
03
ResponderStrong
Social and presentation templates for a responder behavioral health program.
04
Naytron
This site's own system: one set of tokens, type and components used across web, slides and print.
What a system includes
- Color, type and spacingDefined once, with web and print values.
- TemplatesCanva and slide libraries for the pieces the team makes most.
- Voice guideHow the organization writes, with examples.
- Logo rulesClear space, minimum sizes and file formats.