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Social · Science communication
Research people actually read.
Recurring content series that take a peer-reviewed study and turn it into something a firefighter will read between calls, without losing what the study actually measured.
The series' home pages on the site. Embedded video appears as dark placeholders.
What I did
Planned, wrote, designed and scheduled recurring series across the program's social channels and website: quick research summaries, conversations with researchers and short talks from the field.
I also wrote executive voice content for organization leaders, so posts and articles under their names sounded like them.
Rules I write by
- Keep the study's measureIf the study measured risk, the post says risk, not cases.
- Plain languageShort sentences, no jargon without a definition.
- One takeawayWhat a crew can do with it on their next shift.